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Conceptual Packaging

Estonian Folklore in modern context.

Are folklore and modernity necessarily the opposite ends of the same spectrum? During my research of Estonian folklore, I was inspired by the fact how Estonians consider technology and folk culture equally relevant parts of their identity. As an experiment, I selected certain characteristic elements from folk tales and beliefs, and depicted them as modern days products — including barcodes, copy writing and full package. The project pictures what would we find on the shelf of supermarkets if the realm of Estonian folklore was in fact reality.

2020, Wrocław
Consultant:
Marek Rybicki
Exhibited at:
ASP Wrocław,
Három Holló Budapest
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