Natural material-based vitamins and teas should be identifiable even from far from the shelf. They normally belong to a higher price range due to their quality and special ingredients, so the message of the product's benefits have to come through — even at first sight. Plastic-free packaging and using recycled paper cuntribute to the brand's sincerity and its youthful design directly adresses the target audience (20-35 years olds). The business card is a decorative statement chaneling vitality.