Eco/Interactive Package

Packaging for IKEA eco lightbulbs

I created this glue-free package design for an eco-friendly light bulb. As purchasing an eco bulb is an initial investment, I designed a fold-out mechanism on the bottom of the package which makes it possible to try the bulb in the shop without taking it out of the package.

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The box reacts to the customer handling it: as soon as the bulb is lit inside, additional graphic elements appead on the side of the box saying "Thank you". The element is printed from the inside so it doesn't appear when the light comes outside of the box. The package is eco-friendly itseld, using a single piece of cardboard, one colour print, and mechanic solutions

instead of glue.