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Illustrative, modern labels for Peninuki
Whenever there is an art/design event in Estonia, there is a good chance that the opening will be celebrated with Peninuki ciders. Therefore, I aimed to redesign the labels in a way that is aligned with their target audience: young people who have an eye for design. Visual choices were made taking into consideration that Peninuki is a small company: the labels are designed to be black and white, and the composition fits a rectangle shape which would significantly cut the production cost compared to their previous design.
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